Currently it is difficult to provide the exact market size, however, we believe Plutus is the first use-case for current Bitcoin holders to utilise value stored in bitcoins in brick and mortar businesses allowing merchants not to incur any Bitcoin exchange rate risks. Even though Plutus was designed primarily to be built for the Bitcoin user, there are several other use cases with a sizeable impact, especially when one considers the growing numbers of remote freelancers and entrepreneurs around the world who receive cross border payments.
Plutus also creates a number of advantages that are especially useful for international tourists, expats and students. Contactless balances are available in several currencies and usage is universal. For example, if you are in the UK, you can send a small amount of bitcoin or pluton to your GBP balance and when you arrive in the States you can charge your USD balance the same way. This makes it possible to avoid often astronomical currency exchange fees, and use the same process to Tap & Pay anywhere in the world.