Because instead of building another payments app, our ambition is to build a next-generation payments system from the ground up. Plutus is much more than a contactless payment service. Our value proposition includes the PlutusDEX, our custom peer-to-peer exchange which will run mainly as a smart contract on the Ethereum blockchain and acts as a semi-automatic trading gateway.
The PlutusDEX connects those who are shopping with digital currencies with individuals who wish to buy them directly. This system matches orders and automatically converts user deposits from digital currencies such as Bitcoin and Ethereum to fiat on the fly.
The main benefit of this is that there is no central point of failure, we never hold users cryptocurrency balances, and we can scale our project based on demand.