Of course we welcome any merchants who wish to accept bitcoin directly, most merchants are extremely hard to persuade or not interested yet. Even extended Bitcoin campaigns are not getting significant results. And when merchants accept Bitcoin, they usually sell them immediately or use a service to do so. In fact, traditional payment processors, might actually co-exist with Bitcoin indefinitely.
This is why Plutus was designed as a practical solution to a real problem. Buying groceries, clothes, gas and other daily goods is now far easier to do with bitcoin. We hope that this new ability can significantly increase the presence of bitcoin in our day to day lives.