This article is designed to answer Frequently Answered Questions (FAQ) regarding active or past promotions and events.
Live promotions
The following promotions are live and valid at this moment:
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No ongoing promotions at this moment.
Ended promotions
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Double Rewards on All Referrals
- The referee must successfully complete a first deposit (required as part of the card ordering process) to be considered a completed referral.
- The referral must be completed within the promotion dates to receive double rewards.
- If they complete the first deposit before or after the promotion dates, both parties will receive the usual $10 in PLU instead.
- The user must start and complete the entire onboarding process via a referral link.
- If your friend has already started an account but then finishes the creation through your referral link, the referral is not valid and will not receive any reward.
- PLU will automatically be added to the Bonus Rewards section of your account once a referral is completed.
- For new sign-ups with temporary restrictions to accessing their account, the PLU will be available in your account upon receiving access to it.
- The promotional referral payouts apply to customers only and not affiliate partners.
Prize: Double referral rewards
- $20 in PLU for you
- $20 in PLU for referred people
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New Perks Campaign - Supermarket Perks (Upgrade Reward Level)
- Announcement: Tweet
- Terms:
- You must upgrade your Reward Level before the cut-off date
- You must have one of the following perks selected before the cut-off date - Asda, Rewe, Edeka, Albert Heijn, Mercadona, Pingo Doce, or Carrefour
- Users who downgrade and then upgrade again to the same Reward Level will not be eligible
- Start Date: 18th May 2023
- Cut-off Date: 30th May 2023, 07:00 BST
- Reward Date: 2nd June
- Reward: $100 in PLU
FAQ
How do I upgrade my reward level?
Follow this guide here.
Can I participate if I upgrade my subscription plan but not my stacking level?
No, this promotion only applies to increasing your reward level, not your subscription plan.
I’m a GOAT, am I able to participate?
As this campaign relates to upgrading your Reward Level, and GOATs are on the highest Reward Level, they are not eligible to participate in this particular campaign. However, there are plenty of other opportunities in the future.
What if I downgrade and then upgrade?
Whatever your Reward Level was on the 18th of May, 11:00 BST, It must be an upgrade to the reward level above this. Downgrading and then upgrading again (i.e. remaining on the same Reward Level) will not result in receiving the promotional rewards.
Can I upgrade multiple Reward Levels (e.g. Hero → GOAT)
Yes. Users who upgrade several levels will receive $100 in PLU.
It takes 30 days for a perk to become active? Will I still get rewarded?
Yes, so long as the perk is selected (i.e. Current Month or Next Month) you will receive the rewards. Simply upgrade to a new Reward Level first and select one of the new perks to receive the rewards.
Note: If you are found in any way to be gaming any of our offers or features, we reserve the right to revoke your reward payout.
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New Perks Campaign - Supermarket Perks (Photo Competition)
- Announcement: Tweet
- Terms:
- Participants must Tweet a picture of their Plutus Card at one of the new supermarkets
- Participants must include #PlutusGroceryPerks
- The 5 best entries as determined by Plutus will share $1,000 in PLU equally
- Start Date: 18th May 2023
- Cut-off Date: 30th May 2023
- Reward Date: 2nd June
- Reward: $1,000 in PLU (split evenly amongst 5)
FAQ
Do I have to be a new user?
No, both long-time users and new cardholders are eligible to participate.
How can I increase my chances of winning?
For the best chances of winning, consider the following:
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High quality photos
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Creative photos
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Strong captions
Can I submit multiple entries?
Yes.
I don’t have a Twitter account, what shall I do?
Whilst we encourage you to spread the word of Plutus throughout social media, for the purposes of this campaign, only Twitter posts with the hashtag #HungryForPlutusPerks will be eligible for rewards.
How will I know if I have won?
Winners will be announced in a tweet and contacted by the official @Plutus Twitter account - this can be identified by the gold checkmark. Please beware of scammers, Plutus will never ask you for you to send money, nor for personal information such as your private keys and/or seed phrase.
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New Perks Campaign - Fast Food Perks (Upgrade Subscription)
- Announcement: Email, Tweet, In-app Message.
- Terms:
- All participants must select one of the new fast food-related perks before the cut-off date.
- Participants must upgrade their subscription plan within the promotional dates
- Everyday accounts - please read the FAQ for more details.
- Eligibility: Starter and Everyday subscribers.
- Start Date: 11th May.
- Cut-off Date: 23rd May, 23:59 BST.
- Reward Date: 23rd June.
- Reward: $20 in PLU.
FAQ
How do I upgrade my Subscription Plan?
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Log in to the web version of the Plutus app here >
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Click on Settings and then Account Manager
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Select the plan of your preference
Note: Subscription plan upgrades can only be done on the web version of the app
What happens if I already have an ongoing paid plan?
For those upgrading from Everyday, your Premium subscription won't take effect until your current Everyday plan expires. Don't worry, simply:
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Select the Premium plan between the promotional dates (this must occur before the cut-off date).
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Wait until your upgrade has taken effect (this may occur outside of the cut-off - that is ok).
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Receive the rewards on 23rd June.
Note: The rewards date is >30 days so that Plutus can verify that your new Premium plan has taken effect. So long as you select the new plan within the promotional dates and your Premium subscription takes effect you will receive the rewards.
If I downgrade and then upgrade again, will I receive the reward?
No, only users who arrive on a subscription plan above their current plan will be eligible for rewards.
Can I jump straight from Starter to Premium?
Yes, any upgrades will receive the same $20 in PLU.
Are Premium accounts eligible for the promotional offer?
As Premium accounts are on the highest tier, they are unable to upgrade any further and, therefore, are not eligible for this promotional offer. Don’t worry, there will be many promotional opportunities for Premium plans in the future.
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New Perks Campaign - Fast Food Perks (Photo Competition)
- Announcement: Email, and Tweet
- Terms:
- Participants must Tweet a picture of their Plutus Card at one of the fast food restaurants
- Participants must include a caption about Perks and #HungryForPlutusPerks
- The best photo as determined by Plutus will receive the jackpot prize
- Start Date: 11th May 2023
- Cut-off Date: 23rd May 2023, 23:59 BST
- Reward Date: 26th May
- Reward:
- Jackpot Prize = $1,000 in PLU
- Runner-up Prizes = $100 in PLU
FAQ
Do I have to be a new user?
No, both long-time users and new cardholders are eligible to participate.
How can I increase my chances of winning?
For the best chances of winning, consider the following:
- High quality photos
- Creative photos
- Strong captions
Can I submit multiple entries?
Yes.
I don’t have a Twitter account, what shall I do?
Whilst we encourage you to spread the word of Plutus throughout social media, for the purposes of this campaign, only Twitter posts with the hashtag #HungryForPlutusPerks will be eligible for rewards.
How will I know if I have won?
Winners will be announced in a tweet and contacted by the official @Plutus Twitter account - this can be identified by the gold checkmark. Please beware of scammers, Plutus will never ask you for you to send money, nor for personal information such as your private keys and/or seed phrase.
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New Perks Campaign - PlayStation, Xbox & Steam
- Announcement: Tweet
- Terms:
- You must complete all three tasks before the cut-off date.
- Retweet this Tweet.
- Refer 3 friends to Plutus using your personal referral link.
- Tweet your best gaming clip.
- You must add #PlutusGamingClips and your referral link in the tweet to qualify.
- You must complete this Form for verification purposes before the cut-off date.
- This promotion is limited to 500 participants.
- You must complete all three tasks before the cut-off date.
- Start Date: 4th May 2023
- Cut-off Date: 17th May 2023, 23:59 BST
- Reward Date: 30th May
- Reward: $100 in PLU ($30 via referrals + $70 prize)
- Cap: 500 participants
FAQ
What happens if my friend signs up after the cut-off date?
Friends/family must complete the onboarding process before the cut-off date to count as a completed referral. Completion of onboarding requires the referred user to make the initial €/£20 deposit to order their card, users who are part-way through onboarding will not count.
- $30 will be paid out automatically via referrals
- $70 will be paid out separately on 30th May
At the end of the campaign, 500 eligible participants with qualifying Twitter posts will be selected at random to receive the prize.
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- Video clips must be gaming related
- Low-quality gaming clips will be disqualified
- If you are not a gamer, you can enter with a video submission of paying with your Plutus Card
Note: Only payments at the official PlayStation, Xbox, and Steam stores will be eligible for up to £/€10 in PLU rewards each month. Purchasing gift cards, consoles, or similar items from unofficial stores will not be rewarded.
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New Perks Campaign - Amazon, Ikea & Youtube
- Announcement: Tweet
Terms:- You must upgrade your reward level before the cut-off date
- You must have one of the following perks selected before the cut-off date - Amazon, Ikea, or YouTube
- Users who downgrade and then upgrade again to the same Reward Level will not be eligible
- Start Date: 25th April 2023 00:00 BST
- Cut-off Date: 15th May 2023, 23:59 BST
- Reward Date: 19th May
- Reward: $100 in PLU
FAQ
How do I upgrade my reward level?
Follow this guide here.
Can I participate if I upgrade my subscription plan but not my stacking level?
No, this promotion only applies to increasing your reward level, not your subscription plan.
I’m a GOAT, am I able to participate?
As this campaign relates to upgrading your Reward Level, and GOATs are on the highest Reward Level, they are not eligible to participate in this particular campaign. However, there are plenty of other opportunities in the future.
What if I downgrade and then upgrade?
Whatever your Reward Level was on the 27th of April, 00:00 BST, It must be an upgrade to the reward level above this. Downgrading and then upgrading again (i.e. remaining on the same Reward Level) will not result in receiving the promotional rewards.
Can I upgrade multiple Reward Levels (e.g. Hero → GOAT)
Yes. Users who upgrade several levels will receive $100 in PLU.
Why is the start date earlier than the campaign announcement?
We're aware some of you have upgraded your Reward Level in anticipation of the new Perks and we feel you should be rewarded for that!
It takes 30 days for a perk to become active? Will I still get rewarded?
Yes, so long as the perk is selected until it takes effect (i.e. 30 days) you will receive the rewards. Simply upgrade to a new Reward Level first and select one of the new perks to receive the rewards.
Note: If you are found in any way to be gaming any of our offers or features, we reserve the right to revoke your reward payout.
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Easter 2023 Campaign - Upgrade Subscription
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Announcement: Email / In-App Message
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Terms:
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You must upgrade within the promotional dates.
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Rewards will be issued on 14th April 2023.
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Eligibility: Starter accounts only
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Date: 5th Apr 2023, 12:00 BTC - 11th Apr 2023, 12:00 UTC
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Reward:
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£/€4.99 in PLU for upgrades to Everyday
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£/€14.99 in PLU for upgrades to Premium
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FAQ
If I downgrade and then upgrade again, will I receive the reward?
No, only users who are currently Starter are eligible for this promotion.
Can I jump straight from Starter to Premium?
Yes, in this instance you would earn £/€14.99 in PLU.
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Make a Deposit | March 2023
- Announcement: Email / Push Notification / In-app Message to eligible users.
- Terms:
- The user must make a fiat deposit to the Plutus App before 23:59 GMT, 28th March 2023.
- Only select users who received the comms are eligible
- Dates: 22nd Mar 2023 - 27th Mar 2023
- Prize: $10 in PLU
- Reward Date: 31st Mar 2023
FAQ
How can I do an account deposit?
You can follow our Support guide here.
Can I get the bonus if I completed a deposit just before or after the promotion dates?
Sorry, but not possible.
I'm having issues completing a deposit, what can I do?
You can contact our Support team via support@plutus.it or https://support.plutus.it/hc/en-us/requests/new.
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Valentine's Day | Double Referrals (2023)
- Announcement: Twitter post
- Terms:
- The referee must successfully complete a first deposit (required as part of the card ordering process) to be considered a completed referral.
- The referral must be completed within the promotion dates to receive double rewards.
- If they complete the first deposit before or after the promotion dates, both parties will receive the usual $10 in PLU instead.
- The user must start and complete the entire onboarding process via a referral link.
- If your friend has already started an account but then finishes the creation through your referral link, the referral is not valid and will not receive any reward.
- PLU will automatically be added to the Bonus Rewards section of your account once a referral is completed.
- The promotional referral payouts apply to customers only and not affiliate partners.
- Date: 13th Feb 2023, 15:00 UTC - 17th Feb 2023, 11:59 UTC
- Prize: Double referral rewards
- $20 in PLU for you
- $20 in PLU for referred people
FAQ
When does the referral count as completed?
When the account credentials are created through the referral link and the account deposit during signup is completed successfully.
I created my account without the referral link but within the promotion dates. Can I get the bonus?
Sorry, but not possible.
I created my account with the referral link but only got 10 USD in bonus PLU, what's the issue?
This can happen only in 2 circumstances:
You created the account before or after the promotional date. This is not valid for the increased bonus of this promotion.
You started the account creation with a referral link before the promo, and then you completed it within the promo date. This is not valid for the increased bonus of this promotion.
How does the referral system work?
Check this guide for all the details about it.
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Christmas UGC Competition 2022
- Announcement: Twitter Link
- Terms:
- The cut-off date is 5th January, 23.59 GMT
- Rewards will be issued on 13th January
- Multiple entries are allowed
- Winners will be contacted via the official @Plutus Twitter account
- You must include the hashtag #HappyPLUYear and a caption relating to your most exciting purchase
- Participants must have a Plutus account to enter. Prizes will be added to the Rewards section of your Plutus Account.
- Date: 14th Dec 2022, 00:00 UTC - 5th Jan 2023, 23:59 UTC
- Prize: Multiple prizes:
- 1st = $1,000
- 2nd = $500
- 3rd = $250
- Additional runner-up prizes will be awarded.
FAQ
I made a post on the night of the event, will that be included?
Yes, we have backdated the competition to the night of the event.
Do I have to have attended the event to participate?
Nope, simply post a festive picture of your Plutus Card and you will be entered into the competition.
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Christmas Promotion 2022 (Upgrade Subscription)
- Announcement: In-App Message
- Terms:
- You must upgrade within the promotional dates.
- Rewards will be issued on 10th Jan 2023.
- Eligibility: Starter Accounts only
- Date: 15th Dec 2022, 00:00 UTC - 25th Dec 2022, 23:59 UTC
- Prizes:
- £/€4.99 in PLU for upgrades to Everyday
- £/€14.99 in PLU for upgrades to Premium
FAQ
If I downgrade and then upgrade again, will I receive the reward?
No, only users who arrive on a subscription plan above their current plan will be eligible for rewards.
Yes, in this instance you would earn £/€14.99 in PLU.
What happens if I already have an ongoing paid plan?
For those upgrading from Everyday, your Premium subscription won't take effect until your current Everyday plan expires. Don't worry, simply select the Premium plan between the promotional dates and the £/€14.99 in PLU will be added to your account on 5th January (after your upgrade has taken effect and Plutus can verify that you are now on a Premium subscription).
What do you mean by you must pay for 1x month?
It means one fiat payment must be made (only one is required). Your subscription plan actually has to take effect for a month. Clicking the button 'Select plan' and then immediately clicking 'Cancel plan' won't result in receiving a reward.
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Referral Competition 2022
- Announcement: Reddit link
- Terms:
- The referee must make a first deposit (required as part of the card ordering process) to be considered a completed referral.
- The referral must be completed within the cut-off dates to contribute toward the jackpot and runner-up prizes (i.e. if the referred user starts signing up within the dates, but completes it outside of the campaign dates, they are not counted).
- The user must start and complete the entire onboarding process from the link (i.e. if the user is already part-way through onboarding and then clicks on the link, they will not be eligible).
- Winners will be notified via email and rewarded on 15th December 2022.
- Date: 15th Nov 2022, 00:00 UTC - 5th Dec 2022, 23:59 UTC
- Prize: Multiple prizes:
- Standard referral rewards (the normal ones you get with referrals already)
- $10 in PLU for you
- $10 in PLU for your friend
- The top 3 referrers win the following worth of PLU
- 1st = $1,000
- 2nd = $500
- 3rd = $250
- All participants who refer 5 or more friends will be entered into a lucky draw:
- 10 people will be randomly picked to win $100 in PLU.
- Standard referral rewards (the normal ones you get with referrals already)
FAQ
No, only new referrals count for this promotion.
How do I know if I earned any of the rewards?
We will send an email to the address in the account of the winners on December 15th. Make sure it's updated and check the spam folder just in case.
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Black Friday 2022 (Upgrade Subscription)
- Announcement: Email + In-App Message
- Terms:
- You must click 'Select plan' within the promotional dates.
- This new plan you select must be an upgrade from your current plan.
- Your new subscription plan must actually take effect for you to receive the rewards (i.e. you must pay for 1x month).
- Rewards will be issued on 5th Jan 2023 (updated to 18th of Jan, rewards already distributed)
- Date: 24th Nov 2022, 00:00 UTC - 28th Nov 2022, 23:59 UTC
- Prize:
- £/€4.99 in PLU for upgrades to Everyday
- £/€14.99 in PLU for upgrades to Premium
FAQ
If I downgrade and then upgrade again, will I receive the reward?
No, only users who arrive on a subscription plan above their current plan will be eligible for rewards.
Yes, in this instance you would earn £/€14.99 in PLU.
What happens if I already have an ongoing paid plan?
For those upgrading from Everyday, your Premium subscription won't take effect until your current Everyday plan expires. Don't worry, simply select the Premium plan between the promotional dates and the £/€14.99 in PLU will be added to your account on 5th January (after your upgrade has taken effect and Plutus can verify that you are now on a Premium subscription).
What do you mean by you must pay for 1x month?
It means one fiat payment must be made (only one is required). Your subscription plan actually has to take effect for a month. Clicking the button 'Select plan' and then immediately clicking 'Cancel plan' won't result in receiving a reward.
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Black Friday 2022 (Signup)
- Announcement: Twitter link
- Terms: Twitter link
- You must initiate sign-up via the above link
- Rewards are issued upon making a successful deposit
- You must complete the sign-up before 28th Nov 2022
- Date: 25th Nov 2022, 11:45 UTC - 27th Nov 2022, 23:59 UTC
- Prize: 30 USD in PLU Rewards
FAQ
When does the referral count as completed?
When the account credentials are created through the referral link and the account deposit during signup is completed.
I created my account without the referral link but within the promotion dates. Can I get the bonus?
Sorry, but not possible.
I created my account with the referral link but only got 10 USD in bonus PLU, what's the issue?
You probably created an account with a user referral link and then used the promotional link just to log in to it (not to create it).
How does the referral system work?
Check this guide for all the details about it.
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Halloween Trick or Treat (Guaranteed)
- Announcement: Email & In-app to selected users
- Terms:
- Must make a payment with your Plutus Card between the campaign dates
- Only selected users are eligible (i.e. received the promo)
- Rewards will be issued in November
- Date:28th October 00:00 GMT - 15th November, 23:59 GMT
- Prize: Eligible participants will win a random crypto prize:
- Minimum Prize = $1 in PLU
- Maximum Prize = $100 in PLU
FAQ
How do I know if I am eligible?
Only users who received a promotional email or in-app message are eligible.
No, so long as you make 1 or more transactions with your Plutus Card, regardless of the transaction volume, you will receive the prize.
This will be added to your account before 30th November.
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#WhyISwitched?
- Announcement/Terms:
- Announcement: Twitter link to Announcement
- Terms: Twitter link to Terms
- Date: 18th October 00:00 GMT - 27th October, 23:59 GMT
- Prize:
- 1st Place = $1,000 in PLU
- 2nd Place = $500 in PLU
- 3rd Place = $250 in PLU
- Numerous smaller bonus prizes
FAQ
No, both long-time users and new cardholders are eligible to participate.
Yes.
Whilst we encourage you to spread the word of Plutus throughout social media, for the purposes of this campaign, only Twitter posts with the hashtag #WhyISwitched will be eligible for rewards.
Winners will be announced in a tweet and contacted by the official @Plutus Twitter account. Please beware of scammers, Plutus will never ask you for you to send money, nor for personal information such as your private keys and/or seed phrase.
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WHY PLUTUS?
- Announcement/Terms:
- Announcement: Twitter link to Announcement
- Terms: Twitter link to Terms
- Ending: to be added when finished.
- Date: 23rd September 13:30 GMT - 27th September, 23:59 GMT (or the first 5.000 users, whichever comes first)
- Bonus: 30 USD in PLU Rewards, available upon card activation.
- FAQ:
When will I receive my Plutus Card?
You can pre-order your Plutus Card now.
In October, you must log back into the app and confirm your delivery address. Upon confirmation, your Plutus Card will immediately be dispatched and should arrive within 7-10 days.
We will notify you via email regarding the exact dates you can confirm your delivery address. Please keep an eye out for any emails from us.
At what stage of onboarding will I secure the reward?
To order a card, you must make the first deposit of €/£20. Upon making this first deposit within the promotional dates, you will secure your reward. This €/£20 belongs to you and can be spent upon receiving your Plutus Card.
What happens if I start the onboarding process during the promotional dates, but finish it outside of the cut-off dates?
You will not be rewarded. You must complete the entire onboarding process and make the first deposit within the promotional period to be eligible.
In instances where the deposit was initiated before the cut-off dates but not processed in time by our banking provider, please contact support@plutus.it and we will review your case.
Do I have to sign up using a specific link?
Yes, only participants who complete onboarding via the promotional link will receive the reward.
What happens if I was already partially through the onboarding process, and then click on the link?
You must create your email and password following the promotional link. If you were/are already partially through the onboarding process, and then click on the link to complete it, you will not be rewarded.
At what stage will I receive the reward?
The $30 in PLU promotional bonus will be waiting for you upon receiving access to your account. You will receive access to your account upon confirming your delivery address - your delivery address can be confirmed in October.
The link is no longer working?
There are two reasons the link may not be working anymore:
- The promotional period has ended
- The promotion has reached its max capacity of 5,000 participants.
I started signing up but halfway through, the campaign reached max capacity - will I still get rewarded?
No, the promotional offer is done on a first-come first-serve basis.
I am already part of the waitlist, how can I benefit?
The promotional offer is only available to new customers, however, customers who are already part of the wait list will get priority access to receiving their Plutus Cards.
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LOW ON STOCK!
- Announcement/Terms:
- Announcement: Twitter link
- Terms: Twitter link
- Ending: Twitter link
- Date: May 6th, 19:30 BST - May 9th, 17:00 BST.
- Bonus: 50 USD in PLU Rewards, distributed by May 31st, 2022.
- Conditions and notes:
- Signup within the promotion date.
- Signup using the referral link included.
- The card is in Active status on the reward date.
- The initial 10 USD will be given on card activation, the remaining 40 later in the month.
- Reward PLU value set as of reward date.
- This promotion can't be accumulated with other promotions.
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DISCORD REFERRALS
- Announcement/Terms:
- Announcement and terms: Discord link
- Ending: Discord link
- Date: April 18th, 00:01 BST - May 6th, 16:00 BST.
- Bonus: 25 USD in PLU Rewards, distributed by May 31st, 2022.
- Conditions and notes:
- Signup within the promotion date.
- Account details added to track sheet within promotion dates: Track sheet link
- The card is in Active status on the reward date.
- Reward PLU value set as of reward date.
- This promotion can be accumulated with the referral system, but not with other promotions.
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HAD YOUR REWARDS SLASHED?
- Announcement/Terms:
- Announcement: Twitter link
- Terms: Twitter link
- Date: May 1st, 21:00 BST - May 2nd, 21:00 BST.
- Bonus: 50 USD in PLU Rewards, distributed by May 31st, 2022.
- Conditions and notes:
- Signup within the promotion date.
- Signup using the referral link included. (Requirement removed)
- The card is in Active status on the reward date.
- The initial 10 USD will be given on card activation, the remaining 40 later in the month.
- Users not using the referral link will get 50 USD in one go.
- Reward PLU value set as of reward date.
- This promotion can't be accumulated with other promotions.
—-----------------------------------
Other past promotions will be added at a later time for historical reference.
FAQ
I missed a promotion by a very small margin or a reason out of my control. Is there anything that can be done to still benefit from it?
It depends. On one hand, rules are the same and fair for everyone. On the other hand, edge cases will always happen and a sensitive approach may be opportune. Our general approach is the following:
- Being too early/late: Within the same day of the promotion start/end, we may be able to give you a partial bonus, but not the full bonus.
- Support issues with a delayed response: We will honor the full bonus manually as long as you have been in contact with our Support in a timely manner.
- Not following the instructions properly: Most likely we won't be able to help in this case, we need to limit rewards and bonuses to the users following the right steps.
I missed a signup promotion, can I delete and create my account again to benefit from it?
No, the account deletion requires help from Support and the process will take longer than the promotional window. Users who try to create a second account can't be approved until the first account is fully deleted since the email, phone number, and KYC must be unique for all users.
Can I stack multiple promotions like a signup bonus + a referral from a friend?
Not normally, but we will clarify in the notes of each promotion whether this is a possibility. If a user meets the conditions for multiple promotions, the most beneficial one will apply.
Is there any way to know ahead of time when a promotion will happen? Is there any schedule or roadmap for promotions?
No, promotions are usually announced to be in effect imminently, with not a lot of advance warning. They are publicity stunts and the surprise is part of the deal.
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